Any business is interested in a steady flow of loyal customers. Unfortunately, even an ideal product does not guarantee one. People should be introduced to your product or service, use it, and feel the benefits.
To attract and retain clients, companies resort to creative advertising campaigns, design sales funnels, and use the services of marketing agencies. Businesses sometimes have to spend a fortune on advertising, while the results leave much to be desired. To avoid such a situation, IT developers nowadays offer various advertisement tracking tools.
If your business involves a lot of communication with clients, phone consultations, or people calling you to arrange an offline meeting, you should consider call tracking software as a way of monitoring your marketing efforts. As soon as your leads call you, the analytical data in your online account will show how effective your ads are and how much you spent on them. Let’s discuss what call analytics software can help your business with.
What is real-time analytics?
After registering an account on any call tracking platform, you will have an opportunity to set up advertising campaigns, add agents to handle calls, listen to call recordings, etc. When people start calling, the analytical data is updated in real time and reflects the following details:
- The location of the caller
- The ad that generated a call
- The length of a call
- The price for a call
- Call recording
- The agent that handled the call
- The outcome of the call
The above-mentioned are the most common details. Different providers offer various features, and the analytical data may also vary depending on the platform.
Why does a business need real-time analytics?
- Easy campaign optimisation.
Real-time analytics demonstrate the current progress of the advertising campaigns. If an advertiser is unhappy with the results, it is possible to make any changes or switch off a campaign with a single click. Any applied changes will be immediately reflected in the call log. Therefore, call tracking is helpful for inexperienced marketers. They can probe different traffic sources, analyze which of them works better, and generate more leads. Using an embedded analytics dashboard, marketers can determine a typical customer’s profile based on the data about the callers. Experienced experts can easily adapt their ads to the most productive channels and check their performance less frequently.
- Transparent budget costs.
Another huge advantage of call analytics is that there is no place for a guessing game. Usually, when setting a campaign on social media, for instance, you limit the resources you can afford to spend, but you are unsure about the exact price for a lead. With call tracking, you see the price the moment a call is made. Thus, if the price is too high, advertisers can optimize the campaign, pause it, or get rid of it. A deeper exploration into the target audience or customers’ expectations will probably help set ad campaigns more precisely. Listening to call recordings provides marketers with the keywords that are frequently used by customers and therefore worth adding to the ads.
- Fast scalability.
If you feel you can handle several advertising campaigns at the same time, it may be the time for you to expand your business network. Call tracking software allows users to add agents to their accounts and track their performance. For example, you add several agents and assign them to separate advertising campaigns. They track their campaigns and earn commissions, while you monitor the performance of all of them, serving as a complete marketing agency and attracting bigger clients to use your services. International phone numbers allow businesses to expand globally.
Conclusion
Real-time analytics is a handy assistant for businesses of any size. It empowers marketing departments with a tool for tracking their strategies and considering further steps on the way to commercial success. If a sole affiliate marketer decides to use call tracking, it will allow them to learn the peculiarities of the business and help significantly with business growth. If your company handles enough inbound calls, consider the option of requesting call tracking software. Most of the solutions available on the market today offer trial periods and convenient payment plans. Make a list of requirements and plunge into the search.
