Subtitles were notable on television shows and movies, but they are getting increasingly important in online videos. Transcription (the conversion of speech in video or audio into text) has been here for a long time, only that there haven’t been many conversations around its benefits for businesses.
In the digital age, visual marketing has overtaken traditional marketing forms, which explains why transcription is gradually becoming an essential part of the process. Transcribing your business videos or audios allows consumers to engage in their preferred format, whether watching, listening or reading.
Here are ways in which transcription can expand your business.
It allows you to reach a broader audience
One of the reasons why transcription is an essential part of your business marketing videos is that it makes your content inclusive for all. Although the internet has made it possible to reach a global audience, the language barrier is still a challenge, and transcription provides an excellent way to overcome it.
It ensures that people who can’t understand the speech in your content can engage with it via reading the subtitles. Making your visual and audio content available for everyone through transcription also boosts the value of your brand since it sends a message that it is socially inclusive for all.
It boosts your SEO
Search engine optimization is inevitable in the digital age, and you have to try all ways to boost your brand’s online visibility and rank higher on the search engine. Transcribing the speech in your business videos and audios can significantly increase your SEO.
For instance, if your business website only features video and podcast content, search engine bots may find it challenging to crawl the data without readable content. Consequently, things get complicated, and your business suffers because it lacks online visibility. But transcribing all the formats makes it easier for search engines to crawl the data and satisfy search intents using your content.
It allows a wide range of content.
It is quite fascinating how different content formats appeal to every individual differently. While some prefer watching videos, others like listening to podcasts and others reading. Enterprise transcription increases your options for delivering content and luring global audiences.
While you can use videos for a more personalized appeal, audios also have an impact, and transcription strikes a balance among all forms of content. Including transcriptions in your business videos and audios means that prospects can watch, listen or read through the information. It is easy to consume transcripts when consumers are in offices and other public spaces.
It increases your content accessibility
Your audience also includes people with hearing disabilities, and all your visual and audio content must be inclusive for them. Transcribing your videos and audio makes your content accessible to people with hearing disabilities since they can watch the media while reading the transcriptions. This is not only respectful to every potential viewer, but it also boosts the value of your brand.
It helps employees focus
Gone are the days when secretaries had to take notes and transcribe communications in meetings. These days, enterprise transcription services have made things easier for organizations since they can outsource them.
Today, you don’t have to force anyone to take notes in meetings. You can give employees scannable records, which helps with repurposing a transcript into marketing content. People can retain transcripts of auditory and video content more, which is impactful for your business.
It provides the best reference for video and audio content.
It is much easier to read transcripts to catch detailed information than replay a video or audio countless times. Therefore referencing is easier when your business content has transcription. In other words, transcripts boost the probability of consumers enjoying your multimedia formats, whether videos or podcasts, on your business website. The transcription provides a roadmap to prospective consumers’ search intent.
The takeaway
Today, transcriptions are a widely accepted format of communication to interpret visual and audio content. Including transcriptions in your business videos and audios can significantly expand your business to reach broader audiences, boost SEO and include people with hearing disabilities. Furthermore, accurate transcription promotes your brand value and is essential for prospects to understand your content.
