Business proposals that are composed and used to sell the products or services of a business are practically all companies’ lifeblood. In that context, it’s really no surprise that most mid-sized and large companies and corporations employ a whole team of individuals whose sole responsibility is preparing business proposals that convert and bring profits. – Your Business Proposal 

Given this circumstance, what can you do to make the process of writing a better proposal cover letter go easier and distinguish your pitch from the crowd? Here are eight strategies to make your proposal letter stand out from the crowd.  

Use Friendly, Engaging Speech  

Most business proposals are quite dull. Yes, they address project scope and objectives, but what jumps out? What catches the potential client’s attention?  

It all boils down to your choice of words. Consider what the customer hopes to accomplish with this project or in principle. Perhaps you can discuss how you might assist the customer in becoming a “trailblazer” or “thought leader.” Perhaps your solutions are “unique” or “creative.”  

Find terms that pique your client’s attention and utilize them across your proposal. Also, avoid wasting space with filler words or phrases like “in total” or “very.” Keep it simple and stick to whatever you need to express.  

What are Long Business Reports

Tend To Keep It Short and Simple  

You could believe that the lengthier the proposal, the more likely the sale, but the contrary is true. It’s too long if your company proposal can’t be read in eight minutes or less. The essentials (what the business is, what you will provide, time and budgetary estimates, milestones, and so on) should not take more than a few pages. If you go on much longer, your audience’s eyes may glaze over while reading. 

Understand Your Audience’s Issue  – Your Business Proposal 

Because you’re here to solve an issue for a possible client, you need to put that problem at the forefront of your business proposition. Rather than emphasizing all of the great things your product or service can accomplish, position it in terms of how it will relieve the customer of a problem.  

How would this solution simplify the client’s life or job? Is it going to save them time and money? Streamline processes? Can you assist them in earning more money? These advantages are more significant than any aspects of your product, so make use of them.  

Make Your Process Visible  

It is important to understand that you are not the only organization capable of resolving this client’s specific issue. The way you solve it gives you a competitive edge. In the business proposal, outline your method so that your audience understands why it is unique and why it is the best option for them.  

If you operate with highly skilled staff, explain why their experience is beneficial to the customer. Whatever makes you unique in your sector should be stressed in this proposal.  

Be Practical  

If you claim you’ll finish the job in a week, you must be able to deliver. It’s best to allow yourself and your team some breathing room in case anything unexpected happens (sometimes it’s the customer who causes a bottleneck, but you’ll still be responsible if you miss a schedule).  

Include a few more days in your proposal deadlines. As a result, if you are able to complete the task ahead of schedule, the client will be pleased and happy.  

Costs Should Be Specified  

Many consumers will be put off by huge figures on the expected cost that are not explained. What exactly is included in the $5,000 project cost? How are the figures broken down?  

If you’re guessing based on an estimated amount of hours you need to specify this. If you have set costs (webpage styling: $2,500; website template: $100), list them so your potential customer understands.  

Make The Proposal Eye-Catching  

While there is no need to overdo it in terms of style, a decent template with a colorful header and subheaders may make your company proposal more appealing to read. Feel free to incorporate charts or graphs to support the facts you offer. Print in color wherever possible.  

Have People Read the Proposal Before You Send It

While you should review the proposal, you may miss errors or confusing aspects since you wrote it. Ask three additional individuals (workers if you have them; friends and relatives if you don’t) the following questions:  

 

• Is it apparent what I’m proposing?  
• Is there anything that needs to be clarified?  
• Are there any mistakes (spelling, grammar, formatting, etc.)?  
• Would you accept the proposal?  

Make any required changes and set your ego aside. Your mission is to make this proposal appealing to the reader and persuasive. 

Final Thoughts

Ultimately, your company proposal might lead to new opportunities if you use the appropriate language and presentation. Customize for each prospective customer to ensure you meet their demands.