Successful business development is a combination of various factors. Analysis of the market and competitors, a correct business plan, effective teamwork, understanding the target audience, the ability to adapt and make the right decisions – all these factors must work simultaneously.
Equally important is communication with clients/partners and their feedback. Thanks to their opinion, you can find out what the target audience wants from you. Any business (a large company or a start-up) cannot function without customers. It doesn’t matter if you provide a service or sell a product.
The success of a business depends on interaction with customers. Therefore, building strong and effective communications with them is the key to successful project development and income growth.- use SMS marketing
How did firms and customers communicate in the past? They used telephone and fax. Fortunately, the choice of communication paths is much wider in the digital age. Today you can communicate using social networks, instant messengers, chats, callbacks, email, and you can can even send a fax online free. But SMS mailing occupies a special place.
The use of online services for sending SMS / email newsletters greatly simplifies the work of informing clients and customers about important events. Online platforms for sending SMS messages have become an indispensable tool for employees responsible for marketing and communication with customers.
Most services offer many different filters and settings, thanks to which you can take into account time zones, the subscriber’s regional affiliation, send mailings to certain operators, and much more. Service fees depend on various factors. Depending on your needs, you can choose a suitable platform and a comfortable tariff plan.
Many of them support integration with popular business tools such as Slack, Microsoft Team, Notion, Trello, etc. Why is it necessary? If you work with a task manager, then you have the opportunity to send SMS mailings from one workspace. For example, Clerk is a business-messaging platform. You can use with Slack. The service raises the level of interaction with your project to a new level. You can send SMS alerts, run promotions, collect customer reviews, confirm two-factor authentication, forward SMS to Slack, and more. Slack with Clerk (or another VoIP service from the Slack app directory) has all the tools to effectively communicate your business with an unlimited number of customers.
What are the benefits of automatic SMS sending- use SMS marketing?
Today, SMS marketing occupies a large market niche. No wonder, because this is one of the most effective ways to connect with your users and potential customers. According to statistics, the open rate of SMS is over 75%. It means that 3 out of 4 customers will open and read your text message. This is an excellent indicator, which surpasses the effectiveness of many advertising programs, e-mail newsletters, or chats. But a high open-rate isn’t the only advantage your business can get.
Text messaging has other benefits that you should use to successfully grow and promote your business. They are:
- Quick notification of current offers. Buyers do not miss anything, you can send SMS about the status of the order and delivery, send a personal promotional code or talk about a temporary promotion
- The client is very likely to read the message. Unlike emails, for which you can turn off notifications, SMS will immediately appear on the screen
- Low competition for user attention. The user’s mailbox is usually full of various mailing lists. SMS mailing does not have such a disadvantage. So you will have fewer competitors for user attention
- Large audience coverage. You can send alerts/offers and promotions even to potential customers who didn’t leave their contact details
- Message personalization. Such a manner of communication raises the importance of your business in the eyes of the client. The client sees that you have written a message and not using a template for thousands of users. If you personalize communication with customers, it will increase loyalty to your services/products
- Automation of SMS distribution. When working with a large number of clients, it is not possible to manually send text messages to each user individually. However, you can automate and customize this process with digital tools such as Clerk, TextMagic, SimpleTexting, etc.
How to write a working message?
You already know much about the effectiveness of SMS marketing for businesses, especially those dealing with large numbers of customers. However, it is important not only to send a message but also to compose it. What should you pay special attention to when composing such a message?
Enter the name of the company or service
Emails sent from an unknown number are suspicious. Because the user does not understand who writes it. When sending messages, include the name of your store or company. Users do not trust faceless SMS.
Don’t waste time
Try to get right to the point of the message. Tell the client about the main benefit of the offer that he will receive, and only then give the details. For example, a link to a website, email, or phone number. How to get the client interested? Use keywords. They indicate the benefit, for example, Discounts, Cashback, Promotion, etc.
Personalize the message
This is a very important step. If you know the client’s name, use it to personalize SMS mailings. The buyer is always pleased when they are addressed by name. This greatly improves the attitude towards your company. The client must understands that it was not a bot. The effectiveness of personal SMS is significantly higher than standard messages. Consider it when communicating with potential customers
Consider the features of the target audience
It’s especially important for advertising mailings. You can segment the database and send different mailings for different segments. For example, through RFM analysis, you can identify the segment that makes purchases most often and invite it to join the loyalty program
Use emoji
If you want to use emojis in your mailing list, use the most common ones. Otherwise, they may not be displayed to the recipient. For example, you can use emotions, food and drinks, and hearts. However, don’t use too many emoji. They create the impression of a heap, and it is difficult to read such a text. Consider the target audience when sending such messages. The older the client, the less he perceives graphic content
Don’t overdo it with humor
The humor is appropriate. If you want to joke, then joke funny and witty. Try not to use hackneyed tricks and turns. They can spoil the impression. Do not use it when sending offers or promotions
Don’t use spam words
They give the message a dubious connotation. Spam words evoke feelings of doubt and deceit. For example, free of charge or a chance will not bring value to the SMS mailing list.
