The words you choose while connecting with prospects determine the whole sales cycle. Also known as power words, they are competent copywriters’ and content marketers’ secret weapon for hooking readers at the very first look. Trigger words or catchphrases in marketing psychology elicit a certain response or evoke a specific feeling or memory.
This post will provide you with a list of trigger words that you may use to close your next deal.
How Do Trigger Words Work?
A trigger word is a word or phrase that causes a potential customer to act. When employed in sales, trigger words urge your audience to make a purchasing choice or consent to further conversation.
While trigger phrases are most commonly used when closing a deal, SDRs can use them during discovery calls to promote certain actions, like subscribing to an email list, having a free trial period, downloading some files, or demo versions, etc.
Trigger words excite the curiosity of your audience and evoke an emotional response. People’s reactions to certain words are often predictable.
Listeners, for example, may respond to these remarks by opening up and making a connection. However, certain sentences may arouse hatred and cause apprehension among listeners.
Top Trigger Words and How to Use Them
Now that you know the effect of trigger words, let’s look at the most beneficial trigger words and phrases for capturing the target audience’s attention and convincing the audience to engage with your online business.
Emotional triggers for building trust
Buyers are constantly faced with deceptive advertising and Internet fraud these days, making it difficult to persuade them that your business is reliable and trustworthy. As a result, trust is essential for happy and loyal consumers. The following are some terms that inspire trust:
- Data-Driven;
- Accurate;
- Credible;
- Certified;
- Research-based;
- Factual;
- Absolutely;
- Facts;
- Factually true;
- Proven;
- Scientific;
- Science-backed;
- Scientifically proven;
- Faithful;
- Foolproof;
- Guaranteed;
- Reliable;
- Dependable;
- Authentic, authenticity;
- Reviews;
- Customer reviews;
- Verified;
- Refund;
- Warranty;
- Safe;
- Third-party tested;
- Researched;
- Research-backed;
- Evidence-based;
- Pure.
Trigger words to surprise visitors
Who doesn’t enjoy being surprised? If you can persuade your target audience that they are in for a nice surprise, they will soon likely become leads and raise your sales. It might be the introduction of a new product, the commencement of an information campaign, or the holding of a competition.
Its goal is to boost profitability by encouraging client loyalty and engagement while decreasing turnover. Here are some emotional trigger phrases you may use to draw the reader’s attention to unexpected outcomes and surprise facts or situations:
- Mind-blowing;
- Astonishing;
- Impressive;
- Exceptional;
- Unbelievable;
- Jaw-dropping;
- Stunning;
- Inspiring;
- Breathtaking;
- Outstanding;
- Spectacular;
- Enchanting;
- Spellbinding;
- Terrific;
- Remarkable.
Triggers for growth
Most customers want to learn more about development and progress, and some terms could spark their curiosity. Because these words may cause human growth, they can impact the audience in practically every sentence they read.
You may make your marketing more successful and organic by guiding the emotions of your potential clients with the growth trigger phrases mentioned below:
- Boost;
- Cure;
- Enhance;
- Energize;
- Increase;
- Develop;
- Innovative;
- Thrive;
- Flourish;
- Bloom.
Emotional triggers for a sense of urgency
When you generate a sense of urgency, audiences are more likely to respond swiftly, which enhances the possibility that your intention will affect them.
Companies, as you may have seen, use trigger words psychologically to elicit a sense of urgency in their clients, gently nudging them along to complete the transaction. By employing emotional urgency trigger phrases, you cause fear in your audience and make them act quickly.
- Last minute;
- Limited offer;
- Never again;
- One time offer;
- Only now;
- Offer expires;
- Don’t miss out;
- Hurry up;
- It’s ending;
- Final chance;
- Few left;
- While stocks last;
- Last chance;
- Limited time sale;
- Flash sale;
- Price going up;
- Offer expires;
- Act now;
- Don’t miss out;
- Deadline;
- Once in a lifetime opportunity;
- Now or never.
To Sum Up
Different emotions may be targeted in various ways to persuade your readers to lend their attention, hold their attention, and connect with your calls to action. Knowing these terms and how to use them in sales calls may be quite beneficial. However, before employing these phrases, you must first listen to your consumers.
