25 Things You Should Never Do on Social Media

Brands must be active on social media, but having a unique voice does not mean you can post messages recklessly. We have prepared a list of 25 things that should NOT be done on social media. Social networks can turn your brand into a vast empire. However, if you are not careful, they can do the exact opposite. For instance, consider how platforms like Wanted Win manage their social media presence carefully to maintain a positive image while engaging their audience effectively.

Take Snapchat as an example. In 2018, Snapchat launched an advertising game titled “What Would You Do?”. One of the questions was whether users would prefer to “Slap Rihanna” or “Punch Chris Brown”. The result? Global outrage and an $800 million loss for Snapchat. Certainly, the poor taste of the ad is obvious. No one wants to play a game based on domestic violence. But did you know there are other less noticeable mistakes on social media that lead to a bad reputation and the inability to develop your brand?

1. Being untimely with current trends

In 2016, Wendy’s published a meme featuring Pepe the Frog dressed as their mascot. They did not know that the cute cartoon frog had recently become a symbol of racism and white supremacy. The outcome is not hard to imagine. To avoid such a mistake, conduct a little research before posting anything on social media.

2. Posting insensitive content

Be humorous, but stay away from insensitive jokes.

3. Mixing business and personal accounts

It’s important to be engaging and entertaining, but do not forget to distinguish between business and personal messages. For example, do not post a photo of what you ate for lunch on your corporate account.

4. Getting angry when receiving negative comments

As your brand grows, you will receive both positive and negative feedback. Remember, negative comments help you improve. Approach them objectively and try to resolve the issue, instead of resisting. When you make genuine efforts to help customers solve their problems, you simultaneously pacify customers and contribute to your brand’s improvement.

5. Ignoring the editing process

Before posting anything on social media, thoroughly edit your text. Typos and grammatical errors will be noticed by readers, and they won’t benefit your brand.

6. Failing to correct mistakes

No matter how strictly you follow your rules and guidelines, mistakes will occasionally happen (because we’re all human, right?). If mistakes cannot be corrected, accept it as an experience, analyze them to ensure the situation does not recur.

7. Posting only when inspiration strikes

In your personal social media account, you can post at any time when you feel like it. But it’s not the same with your business account. In fact, the more you post, the greater your reach will be.

8. Forgetting about your mission to enrich your followers’ lives

Starting a business is not just about increasing your potential income. It’s about developing a product or service that will enrich people’s lives. Therefore, when you present your brand on social media, make it your goal to reflect this mission. Share content that is useful and relevant to people. Enrich their lives.

9. Being too pushy with advertising

Promoting new products on social media is good practice, but do not overdo it. No one will continue to follow a brand that constantly pushes them to make a purchase.

10. Ignoring comments on your posts

Interaction on social media is a top priority. Therefore, when subscribers comment on your posts, feedback is important.

Here are some tips on how to respond to comments:

  • Be friendly, but professional.
  • Analyze what people are saying and write an appropriate response. Do not just respond with “Thanks for the comment!”
  • Be helpful. Your goal should be to make users feel satisfied.

11. Limiting yourself to one social media platform

Facebook is the largest social network today, with more than 2 billion users. While you should be active on Facebook, do not overlook other popular social networks that serve audiences beyond Facebook. Some of these include LinkedIn (660 million members) for business users and other social networks.

12. Being too active on all social networks

Do not limit yourself to Facebook, but also do not overdo activity on all social networks. The main thing is to identify which networks your potential audience is most active on. For example, if you are working with business people, focus on LinkedIn. If your clients are mostly young people, invest your efforts in TikTok.

13. Buying followers

While there is a temptation to quickly increase your list of followers, buying followers is a bad idea. Quantity is not everything. Better one person interacting with your brand than a hundred people who ignore it.

14. Ignoring photos and videos

Photos and videos, done right, attract attention.

15. Forgetting about your target audience

If your target audience is the business world, then information about showbiz stars will simply be inappropriate. Of course, unless you represent the media business.

16. Satisfying the universal

Find a way to make everything you post unique. Here are some ideas that work:

  • Interview a satisfied customer.
  • Share a personal story.
  • Answer a question that customers commonly ask in your niche.

17. Not using hashtags

Hashtags give social media users a guide to searching the Internet for what is important to them. Using the right ones will elevate your brand and attract more attention to you.

18. Publishing “neutral” content

Social networks are all about connections. Users want to talk to people, not robots. So make your posts interesting, friendly, and informative.

19. Refusing healthy competition

Hold contests on social media whenever you can! You do not necessarily have to offer a trip to Italy or a million dollars. Sometimes gift certificates are enough to increase interest in the brand.

20. Doing everything yourself

Are you preparing 2 posts on Facebook, 10 stories on Instagram, 30 pins, and 10 tweets in one day? Doing all this by yourself negatively affects the quality of the content. What to do? Hire a technically savvy, witty, and experienced social media manager.

21. Not using influencers

Influence marketing is a powerful strategy promising huge returns on investment. When choosing an influential person, do not choose random celebrities or experts who will pose with your product for money. It is important to analyze the activity, specifics, and previous advertising campaigns of bloggers or other celebrities. Naturally, a blogger who regularly advertises care products and clothing brands would be inappropriate in advertising building materials. Although often famous bloggers during renovations in their own apartment manage to advertise building material stores, plumbing brands, or companies that manufacture kitchen furniture. Analysis is important here.

22. Being too casual

Get rid of jargon, abbreviations, and acronyms. Although a well-known beauty salon chain uses exactly such abbreviations in their posts. And does it successfully. But this is more just a “feature” of the brand.

23. Not getting help from advertising

Messages from family, friends, and favorite pages can easily overshadow your brand’s content on social media. In this case, it is advisable to boost your marketing with paid advertising.

24. Always publishing only your own content

Sharing content from other users related to your niche is beneficial for your followers. In addition, it allows you to leverage your brand by identifying yourself with well-known personalities and companies.

25. Forgetting to listen

The larger your brand grows, the more will be said about it. Be sure to listen.


How to avoid gross mistakes on social media that will cost your marketing campaign dearly? Do you want your social media campaign to only bring profit, not work against you? It all comes down to knowing where to draw the line between good and bad marketing practice.


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