It seems like every major and minor celebrity is introducing their own brand these days. From Seth Rogan’s pottery and home goods to Gwyneth Paltrow’s infamous Goop lines, it can seem impossible to distinguish between the good, the bad, and the must-have products. Here are six celebrity beauty and fashion brands that are worth every penny.
- Kitty by Liuzzo
Liuzzo is the current reigning queen of self-love, and her newly-launched shapewear brand embodies just that. The colors are exquisite, the textures and materials are varied and fun, and the brand has been designed for every type of body. From sexy bodysuits to trendy workout clothes fit for stunting while enjoying a Caribbean cruise, Lizzy truly thought of shapewear for every occasion. Plus, she’s only just getting started. Liza has teased a swimwear line that she’ll add in the near future, and her brand is bound to keep expanding as the years go on.
6 Must-Have Celebrity Beauty and Fashion Brands
- Draper James by Reese Witherspoon
Reese Witherspoon has already proven herself a powerhouse in business. From movie production to her book club, she’s had no trouble making her mark. That’s why her clothing and accessories brand, Draper James, comes as such a surprise.
The clothing brand feels like a love letter to her Southern roots, but it doesn’t come across as saccharine or trying too hard. In fact, the charming prints and flattering shapes feel universally pretty while still being accessible in terms of price point and style.
- R.E.M. Beauty by Ariana Grande
If it seems like celebrities have taken over fashion brands, then it’s even more true with beauty products. Finding the gold among them all can be challenging, but Ariana Grande’s R.E.M. Beauty is a stand-out.
The multi-talented celebrity launched her beauty products more recently than most celebrities who have been in the game longer, and it seems she played the long game, waiting, watching, and taking notes. The outer space aesthetic has been a hit among makeup fans, and a few hero products have helped R.E.M. Beauty break away from the pack when it comes to quality, including lip and eye products.
- Rare Beauty by Selena Gomez
It’s safe to say that Selena Gomez has established herself as a beauty guru with the launch of Rare Beauty. Latching onto the liquid blush craze well before the rest of the beauty industry seemed to catch on, Selena Gomez steered the brand into must-have territory from the very first round of products. There are no sacrifices when it comes to pigmentation in any of their lines, and their products are often sold out, which says a lot about the brand. The hype is for good reason because Rare Beauty delivers quality, color, and a spectrum of beautiful tones to choose from.
- Ivy Park by Beyoncé
Not only has Beyoncé stopped the world with her album launches, but she’s also won over fashion lovers with her athleisure line of clothing. The multi-award-winning singer and business mogul has a specific and unique vision in mind when it comes to designing lines for Ivy Park, and each one is more tempting than the next. Not too flashy and not too dull, the clothes are perfect for dance rehearsals, casual outings, and just being lazy around the house while looking and feeling amazing.
- Fenty Beauty by Rihanna
As a bonfire billionaire, it might seem easy to dismiss Rihanna, or Ri-Ri as she is affectionately called by her die-hard fans. Yet, Fenty Beauty is inarguably one of the best celebrity-run beauty lines on the market. When the brand launched a foundation product in 40 shades, it broke the mold for how beauty brands can cater to real people with varying skin tones. Beyond that, Fenty products are pigmented, bold, and of the highest quality. This brand is here to stay, and it is worth every dollar on the price tag.
Celebrity brands aren’t always what they’re hyped to be. These six brands are making waves in the world of fashion and beauty because they’re raising the bar in their industries.