To compete in today’s business landscape, you need to give customers every avenue possible to connect with your brand. One of the most effective ways to do this is through mobile apps.
Apps make it easy for customers to find your products and services in one place from whatever they are. They also allow you to collect information from users for better decision-making.
Are you still not convinced that your business needs an app? These eight reasons might make you change your mind.
It’s Easier than Ever to Create a Mobile App
In the past, building an app meant hiring expensive coders and designers. Currently, anyone can virtually create their own app with the help of an intuitive app builder, and the best part is, you can control the cost to develop an app according to your budget.
In fact, you don’t need to have any basic knowledge in coding to get started. Some of these tools even give you a step-to-step guide to help you develop your mobile app from scratch.
As a result, more and more businesses are launching apps that allow their customers to do everything from buying products in-store to making appointments for services online.
Mobile Searches Outpace Desktop
The world is switching from traditional desktop computers to mobile devices like smartphones and tablets. As of 2020, mobile devices contributed to 61% of search traffic compared to desktops which were only responsible for 35% of total website visits.
The trend is expected to continue as mobile access becomes even more widespread. So, it is increasingly essential for businesses to provide optimal user experiences on all platforms.
A mobile app can do just that by providing quick access to the core functions of your business whenever users need them. It also allows you to be creative with functionality while simultaneously reducing development costs compared to a website redesign or update.
SEO Gives Mobile Apps an Edge
Nothing matters more in today’s mobile world than SEO. Having a dedicated mobile app can give your company an added SEO advantage over competitors who don’t have one.
An app gives you a greater opportunity to connect with consumers and track their behavior. It can help boost your business’ SEO by providing users with unique links to share online. Once shared on platforms such as social media or via email, these links are indexed by search engines just like any other webpage link.
Millennials and Generation Z Are Wired Differently
It’s no secret that you should pay attention to your market demographics. If you target your business at Millennials and Generation Z, you need to be prepared for how they communicate, browse, and make decisions on mobile devices.
Most experts agree that because of their familiarity with all things digital, businesses can expect to see an increase in mobile use from Millennials and Generation Z. You can prepare for this change by establishing an online presence with a mobile app.
Apps are Secure and Easy to Use
Consumers are used to having apps on their phones, so why not make it easier for them to engage with yours? When you have an app, it’s easy for customers to find and download your product.
Consumers can even use their phones as wallets and pay directly through them in many cases. Having an app also makes your business more secure for users to log in to your platform with their number or email address. It’s another layer of security that helps protect private information and keeps your customers coming back.
It’s Easier to Get Your Business Analytics on an App
Today’s mobile applications are more powerful than ever, giving you crucial access to all your business insights. Whether for sales numbers or engagement data, an app can give you real-time information and feedback.
Data analytics are great for social media management and following tabs on emerging trends in your industry. They also help you keep up with your competitors and check key performance indicators in your organization.
Apps Allow You to Personalize Content for Each User
A mobile app lets you connect with people on a deeper level. You can customize messages and content based on user location or search activity.
Sending special push notifications to customers makes them feel more valued. In return, clients will be more likely to open your messages and take action if they find your products or services valuable.
Apps Build Trust and Credibility Faster
Having your app listed in an app store will build trust with new and existing customers. In one survey, 57% of respondents said they would be comfortable buying products from companies that have an app.
Customers also find it more trustworthy when a company has an app instead of a mobile website. If you aren’t taking advantage of mobile platforms, you may want to reconsider.
An iOS or Android mobile application can improve customer experience, provide functionality not available on your desktop site, and even increase revenue.
The Takeaway
When was the last time you went shopping without your smartphone? In today’s world, it’s no longer an option for your business to have an app but a must. Get ahead of your competitors in 2022 by giving your customers one more reason to choose you.
