How Has Live Betting Impacted the Sports Betting Industry So Far?

One of the most popular real money betting services at licensed online bookmakers today is live betting, which some refer to as in-play betting. 

The sports betting industry is booming thanks to faster internet speeds, advancements in computing devices, artificial intelligence, and the sophisticated software used by iGaming operators to power their sports betting platforms. 

Here is a closer look at how live betting services have impacted the sports betting industry. 

What is live betting and how has it impacted the industry?

Before there was live betting, people could usually only place a bet on an event before it started, known as pre-match betting. 

Before online sports betting sites became popular, there were some licensed bookmakers who would take live bets either in-store or over the telephone as the action unfolded. However, the human element involved in this process meant it was very slow and unpopular. 

Live betting at licensed online bookmakers completely shook up the betting industry when it was first introduced over 20 years ago (2002, according to popular belief), and it was an instant hit with punters. People now had more control over their bets. 

They could implement far superior betting strategies and place bets that were more likely to return a profit. It meant that anyone who placed dozens of pre-match bets and perhaps lost those best within the first few minutes of the event starting could now try and recoup their losses and have a better understanding of the flow of the game and how it’s likely to pan out. 

Live betting, or in-play betting, whichever term you prefer, is great for sports bettors who like to watch the action and bet on that event. Live/in-play betting gives people a chance to react and place bets on that event in real-time. 

This popular betting service has been made possible thanks to huge leaps forward in technological development and artificial intelligence-powered algorithms and tools. 

Other advanced software betting programs that can adjust the odds accordingly to give the most realistic and competitive odds in an instant, as well as superfast internet speeds (like 5G) and cutting-edge computing devices (e.g., smartphones, tablets, laptops, and desktop computers), have also helped.  

Live betting services have generated huge revenue for iGaming operators worldwide, making sports betting more popular than ever. 

Before a match starts, you may have placed several bets on the outcome going a certain way, but then, perhaps halfway through the game, the game may have taken a completely different direction, which is exactly where live betting comes in. 

It’s a great service and is now available on the official 10bet website – a top-rated South African online sports betting casino that’s known for having a superb sports betting app

How do I know 10bet Sports is safe?

There are many reasons why 10bet Sports is one of the safest online sports betting websites for people living in South Africa. First of all, it’s owned and operated by a reputable name from the iGaming industry with a superb history. 

Also, it’s licensed by several mid/top tier licensing authorities, meaning it’s legally permitted to offer real money gambling services in the South African market. 

The website is licensed by the UK Gambling Commission and the Mpumalanga Economic Regulator (MER). It uses leading betting platform technology, and the GAMES part of the website has 800 games from multiple award-winning online casino software providers. 

10bet is protected by SSL encryption, and it accepts a wide variety of today’s most trusted South African online payment methods. 

You can play in your own currency of South African Rand, and you can count on easily reachable, friendly, and professionally trained player support. It also has overwhelmingly positive reviews, and it’s known for having some of the iGaming industry’s most competitive sports betting odds and above-average RTP % payout rates in its casino games. 

10bet also happens to be the official sponsor of the senior men’s professional football team in South Africa Bafana Bafana, AND of South Africa’s Lamontville Golden Arrows football team.

How do I place live bets at 10bet?

Once you’ve registered your new 10bet account (you must be at least 18 to do so), head to the 10bet cashier/banking section and make a minimum deposit of at least R5.00, R10.00, or R20.00 – the minimum amount varies, depending on which deposit method you use. They accept EFT, Visa credit and debit cards, scan to pay methods, and various South African prepaid cards. 

As soon as you have topped up your 10bet account, head over to the ‘live betting’ section and see what live sports are currently in play or about to start. 

All you need to do now is choose a market (bet type) you like the look of, enter the amount you wish to bet, and then confirm this so it can be added to your bet slip. It’s that simple. 

If you do win a bet, it’s usually credited to your account within minutes. However, you may sometimes have to wait for an event to finish to see the funds arrive in your account. 

The best thing to do for more information about how live betting works would be to log in to your 10bet account and immediately get in touch with the player support. They will be happy to point you in the right direction.

Finally, remember to gamble responsibly, and if you win, perhaps cash out some of that windfall and leave the rest in your account for your next betting session. It saves you a bit of time from having to re-deposit. 


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