Communication has been around since the dawn of civilization. In fact, the two go hand-in-hand with one another. The earliest forms of communication hardly resembled language in its modern form, but it served its purpose nonetheless. Communication is at the core of nearly everything we do, and is the fundamental driver that underlies just about every technological innovation that we know and use today. Consumers are spending more and more of their time online in various capacities. From social media platforms to working remotely, the modern consumer uses their smartphone for just about everything. Consumers aren’t the only ones that rely on technology enabled communication channels, though.
Digital marketing is a massive industry right now. It absolutely dominates the advertising and marketing industry, and accounts for a large portion of most modern day companies competing in the modern market. Many organizations rely on mass email marketing, mass texts, and mass social media communication, as well.
Mass texting, specifically, though, can help you reach a larger audience than ever before.
Communication in the Digital Age
There are a myriad of communication platforms that consumers utilize in today’s digital marketplace. Where phone, email, and snail-mail used to dominate, text messaging, social media announcements, and digital broadcasts have emerged. These are the formats and fields in which current companies are operating to make the most out of their consumer base. Because so many consumers are living more and more of their lives online, companies too, need to utilize this online presence in order to connect with a modern audience.
Communication in today’s day and age isn’t simple, not by any means. Between emails, phone calls, social media platforms, text messaging, and other virtual means of communication, consumers exist in a wide variety of digital corners. These corners aren’t always easy to reach, though.
A mass texting service, though, can help just about any company reach just about any target audience. Mass texting services are specifically effective because of the massive portion of the consumer market that pays attention to and feeds into the power of SMS communication.
Utilizing Analytics
When it comes to mass text message marketing, this field boasts some ridiculous stats. Because text messages are seen as a personal form of communication for most consumers, text messages and mass texting boast an incredibly high open rate. Nearly 60% of all mass texts from companies and brands are opened by the intended consumer. This level of influence is not to be taken lightly. By integrating a mass-texting strategy into a company’s overall marketing strategy, organizational leaders are embracing a growth-strategy that is both proven with modern consumers and extremely effective.
When it comes to marketing in the modern day and age, consumer data and analytics are all the rage. Because mass SMS texting is so impactful with consumers, many organizations are implementing and incorporating various forms of mass texting into their regular marketing efforts.
Consumer Segmentation
There is a lot of nuance that goes into marketing these days. Building consumer profiles and target audiences is nothing new. However, audience segments play a very important role in effective mass-text marketing strategies. Consumer segments are little pockets of an overall target audience that share similar traits. By segmenting a consumer base, organizations are better able to customize and personalize marketing tactics, strategies, and campaigns.
Directing the right SMS marketing campaigns toward the right consumer segments can help improve all kinds of business metrics, including performance, sales, and productivity. Mass texting is extremely powerful if it’s designed properly and oriented toward a specific consumer segment.
Mass Text Implementation
There are a lot of ways to implement mass texting into an organization. However, a business-owner can’t simply start grouping numbers together in their personal phone and start sending mass-texts.
Mass texting as an actual business strategy requires a bit of software implementation. Most simple mass texting services require, at the very least, a rental of a short-code which enables bulk mass texting services that can reach a very wide pool of consumers. If renting a short-code isn’t quite going to cut it, there are other avenues through which a company can acquire and utilize mass texting services.
Truly, no matter what you’re marketing or to whom you’re marketing, mass text messaging can add an element to your marketing campaign that is extremely potent and effective.
Wrapping Up
The average consumer is spending more and more of their time online each and every year. With more consumers spending their valuable time online and on their smartphone, the validity of mass texting only grows stronger and stronger. No matter what industry you’re in or what type of organization you work with, digital marketing is here to stay.
Connect with more consumers in a more powerful fashion with the power and capability of SMS marketing, and mass texting.
