Ten email signature design examples and tips for creating a creative, modern email signature

Outlook HTML signature generator

There are many simple, effective design tools, you can use Outlook HTML signature generator today. First impressions matter, but what about all the other impressions? Check out the best email signatures that will inspire your creativity and your recipients. When doing business via email, the email signature is often one of the last touchpoints a consumer needs to interact with your service/brand. A good email signature is simple, informative, professional, and puts information first. But this does not mean that your email signature should be boring and incomprehensible. There are many key ways to get the most out of your email signature design. Follow ten important rules when creating your great email signatures that will impress.

Rule 1. Don’t add too much information

A well-known mistake in creating email signatures is to treat them as a mini-resume, filling them with links, information, quotes, and a lot of extra information. Adding too much information can make your email signature bulky and long, so most people won’t be able to read it or click on the link. To avoid this, use the functionality available in Outlook HTML signature generator. It is extremely important to adapt your email signature to your topic and make it stand out. Do you avoid doing business over the phone? Then you need to remove your phone number from your email signature. Are you active on various social networks? Consider adding links to these profiles in your email signature! It should contain only the most important information about your brand (logo, name of the sender, your current position, phone number, photos, links to social networks), the information presented in the email signature should be short and easy to read, the signature itself should to be comfortable and not burden the readers with unnecessary things.

Rule 2. A small number of colors used in the email signature

A general rule of thumb when developing a color palette is “less is more”, this advice is especially useful when designing email signatures. Using too many colors increases the risk of choosing the wrong colors in your design, which can quickly spoil the impression of your email signature on the recipients. The best way to choose a color scheme is to test accompanying graphics, such as brand logos. The signature color of the brand should be used to highlight other distinctive elements. Not only does this technique help keep the color palette simple, but it also creates a more cohesive design and reinforces the connection between brand color shades for viewers. When your brand logo doesn’t use bold colors, choose and use functional colors that complement your external branding. The use of bright colors should be used to highlight your website and key links on social networks because these places are attractive and easy to click. Adding bright colors to a plain design adds personality and brightness.

Rule 3. Do not use a large number of fonts in email signatures

As mentioned above, the color palette should be small, but what about the fonts? As with colors, using too many fonts can quickly overwhelm your email signature, making it difficult to read and distracting recipients from the important information you want to convey in your email signature. The key to actively using too many fonts is adding a new font to each piece of text, as many people feel the need to emphasize a particular heading or piece of information. This is not correct, as the correct solution to this is to use a more flexible font for all text. Such a text will look more attractive and readable. Instead of using an entirely new font, find a simple font with multiple density and style settings, and mix and match sizes, densities, and colors as needed. On Canva, you can find many flexible fonts that you can actively use in your email signatures.

With accent colors, different thicknesses, and sizes, once you’ve found the font you want to use, you can create different typographic effects while keeping your design simple and clean. Also, check out the font blending tools. View samples of different email signatures to learn how to add color to part of the font, use full mixed case, and adjust font density to create a dynamic email signature theme. Using multiple fonts is not a major problem, but if you want to add more fonts to your email signature, limit the number of fonts you can add to a single font to keep your design as consistent as possible. For example, you can use one typeface that is serif and another that is sans-serif, giving your email signature design a sophisticated feel while still being legible to readers. You don’t have to rule out using multiple fonts. However, make sure the font you use is legible.

Rule 4. Use the hierarchy of submission of information material in the email signature

Any design that uses text to convey important information must have the right hierarchy because it is especially important. After all, email signatures contain important information. When designing an email signature, use font size, color, and density to visually tell the email recipient which element of your signature they should read first. Maybe it’s the name of the email sender or a brand/company name. Be sure to put these types of important parts at the top of the hierarchy. Fonts should be bold to indicate emphasis and logically direct the reader to important information in the email signature through the bright design of a certain part. When deciding which parts of a design to highlight, don’t try to highlight all the other elements. It completely defeats the purpose. Instead, choose the text you want to highlight only the most important in your email signature. Determine which part of the email signature you want to draw attention to, and place it at the top.

Rule 5. Actively use easy-to-understand graphic elements

Continuing the “less is more” theme, when adding graphic elements to your email signature, try to limit yourself to one or two to avoid a cluttered design. Combining many separate graphic elements into a single email signature can quickly make your design look more like a collage than a professional signature. A rather interesting graphic element of the email signature, which is actively used nowadays, is the brand logo. This is the most simple and effective way to quickly identify the sender and significantly increase brand recognition. Another graphic element known to many, which is also actively used in numerous email signatures, is a professional photo of the author of the email. Expressing your name is a simple but effective way to build personal relationships and give recipients a sense of trust, because an email signature should combine the best of yourself, using photos and a brand logo. However, keep in mind that these graphic elements should be well balanced with the simple and minimalist design of the email signature.

Rule 6. Add multiple social network icons to your email signatures to quickly increase traffic

Does your brand manage all social networks well? Show it by adding social media icons related to your business to your email signature. Adding links to your social media pages not only drives traffic to your online content but also helps your email recipients find new ways to connect with you and follow you. In case you want to add links to your social media profiles, try using icons instead of hyperlinks or URLs. Why? Icons have the added benefit of saving a lot of space and helping you avoid unnecessary URLs. A properly designed email signature can go a long way in connecting readers to your various profiles, you just need to add custom social media icons to your signature to complement it. For consistency, try to choose or create icons that mimic round frames, as well as social media icons that mimic elements of your brand’s overall design, this is to keep the color palette identical to the overall design of your signature, and it also provides an opportunity to complement the shapes and minimalism of the design. When adding social media icons to your design, take the time to find one that complements and fits with the rest of your design.

Rule 7. Adjust all images

Consistency is the difference between a well-organized and effective email signature and one that is poorly composed. By organizing graphics, types, and symbols logically and simply, you can immediately add order and harmony to your designs. The email signature theme should align with the font height, creating a compact and beautifully crafted modern design. Try to find an email signature shape that will allow you to align things in a certain way to create a signature that is not only beautiful but also legible for recipients. It is also very important that you find time and carefully place your email signature on the page itself. Most email signatures are left-justified.

Rule 8. Effective use of email signature space using information separations

When there is a lot of informational content in your email signature, but not enough space, it often becomes a luxury. Thanks to this, the separators allow you to pack a lot of important information into a compact space, without complicating and cluttering the email signature. With simple graphic dividers, all information and content are organized in an easier-to-read way. By using the separation of different pieces of information in one line, you can avoid uncomfortable line lengths, save a lot of space and improve the readability of your email signature. This is a key way to reduce the number of graphic elements in your email signature.

Rule 9. Design email signatures that will open on all devices

The number of people opening emails on mobile devices is only increased over time. Nowadays, most people open their emails on mobile devices, not computers. There are many different important technical aspects to consider to make your email signature as responsive and mobile-friendly as possible, but don’t overlook the topic of design. You need to consider the size. Mobile devices are much smaller than desktop computers, so make sure text and images are legible when scaled on smaller screens, as an email signature is an example of an image that should scale on mobile devices. The text around the logo icon is very small and may become unreadable when scaled down to mobile size. Attention should be paid to this. Another extremely important thing to keep in mind carefully is that the links should be clickable on all devices. The sizes of social network icons in your email signature should be adapted to different screen sizes. This means that social media icons that are too small or too large should be avoided. Otherwise, if recipients try to tap the Twitter icon, a nearby icon may open and the user will be taken to Facebook. All social media icons should be properly positioned for easy navigation. All graphics are scalable so they are easier to read on smaller screens. This doesn’t mean that every design element needs to be enlarged, but remember that your email signature won’t necessarily be the size you provided. Screen sizes change, so it’s always worth anticipating and planning for this.

Rule 10. Choose the correct balance

Try to keep your design balanced. This means there is a real visual balance between the key elements. Select it when designing – want to use more than three colors? Choose carefully and balance your email signature design with a modern design. If you plan to include a lot of social media links and icons in your email signature design, minimize other content as much as possible to avoid clutter. Your email signature is a small but important part of creating your business, brand, and professional identity. Not only does this provide valuable information and links to email recipients, but it can also be a way to visually present your brand. Enjoy creating your email signature. Try to keep things fairly simple. Make sure the text is legible, the colors are pleasing, and the graphics are scalable. By following these ten important rules, you can make the best impression on all your email contacts.

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