Tips for Effective Software Localization

In the ever-evolving world of rapid digitalization and constant global growth, companies can no longer expand to their full potential without having a presence in foreign markets. Although this had, in the past, proved challenging to expanding companies, the evolution of online platforms, tools, and capabilities has made it easier for companies to effectively market to customers outside of their borders. 

One of the most useful tools to do this is by using a localization platform. This effective solution allows you to speak directly to customers who might not have the same language and culture as you. 

So, we thought we would take a deeper look at software localization. We unpacked what it is, and how you can benefit from it in your company. We took a look at how you can effectively implement it to make sure that you get the most out of it. So, let’s get stuck in. 

What is software localization?

Let’s kick off with what software localization actually is. In essence, software localization is the adaptation of a company’s web or mobile app to the culture and language of a target market. It is a process that aims to adapt everything from UI design and currency to date and time formats. 

However, it will go even deeper than simply translating the copy for that target market. The localization process is about taking the specific region into consideration and adapting your web and mobile apps to the culture, dialects, beliefs, and traditions of that region. 

With this adaptation, a company can ensure that, despite being a foreign brand, they are still speaking directly to foreign customers and solidifying their place in the foreign market. It ensures competitiveness among other companies and helps them attract international customers.

Have a planned strategy mapped out 

So, how do you ensure the effective implementation of software localization in your business? 

We recommend starting with an effective strategy that you will need to plan. With this, you can set goals, know what needs to be achieved, and tick off what you are doing on the way. So, before you set off, ask yourself what your goals and strategies are for your business. 

Think big! Localization needs to include every department in your company. From marketing to finance to sales. Your devs will need to be properly briefed and your sales team will need to be adaptable to ensure that they, too, can speak to foreign customers. But, most importantly, put priority on the software and web development side of the business. 

A great checklist to consider for implementation includes the following:

Pricing 

Here, it is important to consider whether you will simply be converting the prices to local currency. Or, will you be adjusting according to the country’s price index? You might be pricing yourself right out of the market if you simply convert the prices to local currencies in certain territories. 

The launch timing 

Plan out the launch effectively. How long will it take for the software and products to be ready? Are you going to be doing a full launch campaign? What do you need to consider when launching it into new market? Create a product launch roadmap.

Customer service

Customer service will also need to be adapted before launch. Do you have representatives prepared to work in international markets? Do you have reps who speak the language and understand the culture of your new market? Will you be hiring locally? Know who you want to speak to your new customer before simply wading in. 

Marketing

Marketing plays a critical role as well. Do thorough research into your new market before putting together a strategy. Understanding your new market can help you avoid talking about any sensitive topics and identify opportunities before spending any money on your marketing campaigns. So, do that initial research and development. Work out a marketing strategy well in advance and with all of the vital information and data, launch an effective strategy in your new region. 

Partner with local businesses

Have local partners and service providers in place before launch. What tools will you be using? What businesses do you have on the ground? It is important for the smooth running of the exercise to have it all in place to really make it work from the outset. 

The bottom line 

Moving into new markets is not only exciting and filled with potential, but it can also be really daunting for a company. Some of the best advice given by companies who have done it is to ensure you have a robust plan and software localization strategy in place. Do your research into the market. Take time to effectively map it all out and don’t just rush in. 

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