In today’s paperless society, people rely on technology for everything at work, including meeting and exchanging contact information. Paper business cards have been the standard way to network with new people for decades. But in today’s digital age, they are outdated and hard to exchange.
Professionals can easily exchange information with new contacts using digital business cards. Creating a digital business card takes seconds and has several other advantages over traditional cards.
However, you may be unfamiliar with the concept of a digital business card. Here’s everything you need to know about digital business cards:
What Is A Digital Business Card?
A digital business card is a secure and up-to-date means of sharing contact information. It may include personal information such as a name, email address, physical address, phone number, website, profile picture, location, bio, and social network profiles. Think of it as an electronic version of your old, reliable business card.
This card can be exchanged in standard file types, like vCards, or app-enhanced file types. It is sometimes possible to convert proprietary ones into a common format.
How to Share A Digital Business Card
A virtual business card is fantastic because it’s convenient and easy to distribute. Depending on how you wish to share it, you can:
Share using a QR code
Anybody with a smartphone can access your details by scanning this code. During online video conferences, the background can display a QR code image that attendees can scan whenever they like.
Share by text message or email
The platform may allow you to upload and distribute a digital business card. Also, it will take care of everything when you enter contact information, such as phone numbers and email addresses. Another option is to have it appear in your email’s “automatic signature.”
Publish the URL
Your digital business card can be posted on any website, social network profile, or landing page visited by potential clients.
Creating And Designing One
Creating and sharing a digital business card is a breeze and can be ready on the same day. They can be modified at the last minute without extra costs and are cheaper than paper versions because they don’t have to be printed and sent out.
In contrast to physical business cards, which have limited space for information, digital business cards have no such restrictions. Consider the following when creating your digital business card:
- Identifying information: name and job title
- Corporate branding: business name and logo
- Phone numbers and email addresses
- Social Media Sites and Profiles
- Any visual media
- A good color scheme and intricate designs
Because digital business cards are so flexible, you can create multiple versions for various purposes, such as personal and professional networking and social media. You can do this in several ways, but one is to link your digital business card to a landing page on your website that has more information about your campaign and links to your social media profiles.
Advantages Of Having A Digital Business Card
Now that you know what a digital business card is and how to create and share one let’s go over some of its advantages.
A modern, quick way to contact people
It’s in your best interest to make it simple for your customers and potential customers to transact business with you. In this regard, digital business cards are a practical solution. With digital business cards, your customers can avoid manually entering each contact’s information into your phonebook. It is also a smart way to demonstrate your use of digital technology.
A reliable way to share information
You can feel safe knowing they won’t fall into the wrong hands when you provide your contact details through a digital business card. Physical business cards are susceptible to being misplaced or damaged within a week of being distributed. However, this is not the case with digital business cards.
Collection Of Data
Not only does using a QR Code for digital business cards have practical advantages, but it also provides access to valuable first-party user data. The data from visitors scanning your QR code can be analyzed and used to improve your marketing efforts.
Better for the environment and the wallet
Saving trees, paper, and ink by ditching physical business cards in favor of digital ones is a win for the environment and your wallet. Also, clients concerned about the planet will take note of and appreciate your digital business cards.
Who Should Use Digital Business Cards?
Digital business cards are best for all people and companies in any industry. However, the following groups will benefit the most from them:
Salespeople
Salespeople often meet with potential buyers in person, whether they are sales reps, managers, or directors. They can now give customers digital business cards to stay in touch.
Real estate agents and brokers
A strong relationship between the buyer and the realtor is crucial to a successful closure in real estate transactions. By giving potential clients their digital business cards, real estate agents and brokers can stay in touch with them. For extra information, prospective purchasers can link these digital cards to brokers’ websites or the locations of the sold residences.
Health care providers
Healthcare companies rely more on digital business cards to reach their business goals. Digital business cards allow healthcare professionals to exchange contact details and verify one other’s qualifications.
Creatives and artists
Artists, photographers, performers, and musicians can all benefit from using digital business cards to network and open doors. An artist could impress a potential sponsor by sending them a link to their online portfolio and their digital business card contact information.
Final Thoughts
People use technology for everything at work, including meeting and exchanging contact information. For many years, physical business cards were the go-to for introducing oneself to new connections. However, in today’s digital era, they are outdated and difficult to exchange. With digital business cards, exchanging contact details with new contacts is much simpler. It’s time to take advantage of them now!
