How do you tell customers about your hair salon before they’ve even booked their first appointment? It’s simple: find the perfect logo that sums it all up. In fact, a successful stylist logo makes as many statements as the haircut or dye job itself.
The key to designing a hair salon logo is finding the right balance between personality and purpose. The logo should reflect the salon’s overall mission, whether it is a hipster spot or an elegant spa.
Below, we’ve gathered ideas and inspiration for great hair salon logos. A well-designed logo is a powerful business tool. It can make a lasting impression about the shop’s services and products. Make sure you use.
What makes a good logo for a hair salon? —
When designing a logo for the beauty and grooming industry, it’s important to seriously consider who your customer will be. Are your customers looking for a boutique salon experience? Are customers coming to the salon for hairstyles or relaxing spa treatments? Is your salon aimed at bold, daring customers who come in looking for purple dye, half-shaved haircuts or even a mohawk? These are the questions to ask yourself before getting a logo design, as it should speak to the type of customers who will be the patrons of the business.
Think about the many places where a salon logo can exist. It lights up the storefront. It is located on the wall in the shampoo area. It is used on a website, business cards and T-shirts. With so many places to make an appearance, it needs to make the right impression.
In addition to speaking to the target customer, a salon logo should be just that: obviously a salon logo. Literal elements, such as a comb or spray bottle, can help to convey the purpose of the entire business.
Amazing logo ideas for hairdressers, hair salons and stylists —
Playful and quirky salon logos
You’re serious about style, but your logo doesn’t have to be. Actually, some of the most effective beauty industry logos are playful by nature. The salon can be more relatable if it uses bold colors and cartoonish characters. After all, it’s a place where the customer is constantly engaging in conversation with the stylist. You should feel relaxed and welcome in this place. A little humor can prove to be quite effective.
Peaceful salon logos
Many hair salons also offer spa services like waxing, facials, manicures and massages. It’s a killer business model, as the opportunity to upsell can be quite profitable. When it comes to creating the logo for a salon and spa, it helps to go with a theme that relates to tranquility. Calming colors and elements of nature (like beautiful birds or graceful flowers) will support the overall mission for the business: zen.
Minimalist salon Logos
With logo design, there are many situations where less is more. The most powerful logo for a salon is often the simplest and most simple. Many salons are trying to attract diverse clients, including men, women, and children from all walks of life. The beauty of a minimalist logo is that it will clearly and easily speak to absolutely anyone who walks through the door. It is the most welcoming option and it never goes out-of-style.
Elegant & luxurious salon logos
When creating a logo for a salon, it can often be helpful to remember the primary reason that a customer comes to the business in the first place: it’s about luxury. Beauty industry professionals make their customers feel confident and pampered. This mission can be supported with a beautiful, luxurious logo. You can use sophisticated elements, such as rich textures and metallic colors. In the beauty industry, it’s okay to be extravagant.
The fundamentals of logo design —
If you’re coming into salon logo design without any experience, it can be hair-raising. Here we’ll give you a crash course in logo design.
Logo design is a nuanced specialization of graphic design that encompasses aesthetics, branding & marketing, composition, color theory, typography and artistic skill. We give a larger introduction to the craft in our free online guide How to design a logo, but here we’ll summarize some key points to provide a little background.
Design for your brand. There’s not one “best type of logo”—the most successful logos are the ones that best represent their brand, and in this case, the brand is the hair salon. The Coca Cola logo’s bold red color and garish typography suit the brand very well. However, these same design choices could be detrimental to more relaxed brands such as a spa or beauty salon. The logo for a barbershop catering to businessmen is very different from one that which caters to millennial women.
So before anything else, you have to consider what kind of brand you want to be—your “brand identity.” Try defining your salon with a few brand-defining keywords, then ask yourself questions about who you are or who you want to be. Are you an urbane brand or a down-to-earth brand? Are you quirky or more refined? That will guide your design choices, especially the colors, shapes and letters.
There are three types of colors: letters, shapes, and colors. Each different color and shape represents different emotions—for example, logos with black and metallics seem more sophisticated, and logos with a lot of round shapes seem friendlier. Likewise, that extends to making the right font choice for your brand. Is your salon more suited to classic, formal serifs or a casual sans-serif font? Or should you go with a combination of both? Every design decision reflects on your brand, so build your brand identity from the ground up with strategic choices.
How to get a hair salon logo —
As we explained in a previous guide How to create a logo: Comparing the best ways to get a logo designed, a company has four main options for getting a logo. Let’s cut to it:
- Logo maker (DIY). Make it your own by creating a logo from scratch with the help of a logo maker or other entry-level design software.
- Hire a design agency. A design agency will handle all your logo design tasks. However, the additional talent comes with an extra charge.
- Hire a freelancer. You can find a freelance designer to design your logo for you.
- Commission a design contest. In a design contest, you explain what you want in a briefing, including visual preferences and business goals. Multiple designers from all over the world then submit samples based on your briefing. From there, you simply pick your favorite.
For starters, DIY and logo makers are only advisable under extreme circumstances, like if you have next to nothing in your budget or if you happen to already have a design background. Your logo is an asset too important to skimp on, and considering how complicated logo design is, if it’s not designed by a professional, it may not be as effective as it could be.
From there, it’s a decision of both cost and preference. If your only concern is price, check out our Logo design cost guide for more detailed distinctions.
The biggest advantage of logo design contests—and the reason they’re so popular—is that a contest leverages the creativity of multiple designers. Through this method, you’ll get to see diverse logos designs to choose from. If you’re still unsure what style and look is right for you, a contest has the benefit of experimentation. After all, you may not know what style best suits you until you see some creative drafts from several designers.
If you already know what theme and look you’re going for, your best bet is going to be working directly with a freelance designer. You can browse designer portfolios to find the perfect match in terms of style and experience, then work with the freelancer to get exactly what you’re looking for.
Are you ready to get a perfectly styled logo for your hair salon? —
Your salon can be more than just a place to stop in for a cut and color every 6-8 weeks. If properly marketed and branded, a salon can be a place where customers really let their hair down—both literally and figuratively. It’s a place where style is born and relationships are built.
This can be a location for socializing, gathering, comfort, and (depending on your policies…) a nice glass of wine, too. Whatever purpose the salon is serving, its logo should be one with the brand from the very start, whether that means being cool and sophisticated or lighthearted and sunny. Take the initiative to think thoroughly about branding, then get your salon a logo that complements its distinct sense of style.
